Our Mission
Inspiring Young Minds Through Play
As parents, we know that every child’s playtime can be an opportunity for growth, imagination, and discovery. But not every toy on the market today supports a child’s natural curiosity and development—and finding high-quality, safe, and educational toys can be a challenge for families.
That’s where ThinkJoy comes in. We’re a small, family-owned brand on a mission to give families access to premium, engaging toys that support learning and foster creativity. Backed by my experience as a primary school teacher and my passion for child development, we’re here to make playtime meaningful, fun, and beneficial for young minds.
Simple, affordable, and thoughtfully designed—our toys are created with purpose, so your little ones can learn, grow, and play to their fullest potential.
Here are reasons why you'll love ThinkJoy
ThinkJoy toys aren’t just fun—they’re thoughtfully designed to inspire creativity, develop essential skills, and support child development. From motor skills to problem-solving, our toys encourage learning through play in an enjoyable and natural way.
Made to withstand hours of play, our toys are crafted from durable, high-quality materials that can handle the rough-and-tumble energy of little ones. Each product is designed to stay strong through countless play sessions, so they’re ready for all the learning adventures ahead.
Your child’s safety is our top priority. All ThinkJoy products are made with premium, non-toxic materials that are gentle on little hands and safe for endless exploration. You can trust that every ThinkJoy toy meets the highest standards for safety and quality.
Join Our Community Of Over 5000 Aussies Families
We’re grateful for every family that chooses ThinkJoy, and we’d love to be a part of your child’s learning journey. All our products are backed by our 30-day risk free trial so shop today!